Articles

How to Ethically Grow Your Online Business

How to Ethically Grow Your Online Business

Here are the 5 steps to a successful online business, for anyone who has these 2 things: #1: A product, service or idea. #2: An audience you feel called to serve. FIRST: Know our market. I mean, REALLY know the market. Know them so well that we could explain them in...

3 Ways People Buy: Emotion, Logic and Fear

3 Ways People Buy: Emotion, Logic and Fear

In December we bought a new (used) vehicle to replace our recently-totaled gray/gray/gray minivan. And today I’m going to teach you the 3 types of “closes” that everyone experiences when making a buying decision. As you learn the framework, pay attention to how it has...

Polishing vs. Publishing

Polishing vs. Publishing

Today is an important day. 3 years ago today I stepped out on my own after 11 years working a 9-5 job. On Feb 1st, 2017 I woke up and rubbed my eyes with nowhere to be.  No commute. No office. No co-workers. I didn’t know what to do… So I took the kids to school…...

Revive Dead Leads With A 9-Word Email

Revive Dead Leads With A 9-Word Email

Want to learn how to revive dead leads? Let’s say you’re in real estate and you bump into someone at Starbucks.  While casually chatting they inform you they are considering selling their home in the next 6 months or so. You make small talk about the market, new...

How to Win a Rap Battle

How to Win a Rap Battle

Ever watch a rap battle and think, "I could do that"? Well, when I saw the movie 8 Mile in 2002 (starring rap phenom Eminem) that was exactly what went through my head. So, as silly as it seems now, I began organizing rap battles as a Senior at the University of...

Value in Advance

Value in Advance

“Cody! OHMYGOSH! I did what you said to do!” “Really?” I slowly replied, scanning my recent memory of what she may be referring to. “What did you do?” I asked? “I joined a Facebook group with my exact target market in it… then I waited.” I smiled for the next few...

Goals Are For Losers

Goals Are For Losers

In January 2019 I set an arbitrary goal: bench press 250 pounds. This represented a gain of about 30 pounds over what I thought I could bench press. Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press. Impressive? Hardly....

I Declare Bankruptcy

I Declare Bankruptcy

Remember The Office episode where Michael Scott declares bankruptcy? After falling into some financial trouble, Creed tells him “bankruptcy is nature’s do-over”... so he steps into the office and clears his throat before shouting “I... DECLARE BANKRUPTCYYYYY!”  Well,...

The Key to A High-Converting Product Sales Funnel

The Key to A High-Converting Product Sales Funnel

You have a magic trick. It’s true. You may not call it by that name, but there is some “thing” that you’ve mastered to help people experience some level of transformation (getting your prospect from some unhappy before state to a satisfied after state). Maybe it’s a...

Case study results: 27.51% return on ad spend

Case study results: 27.51% return on ad spend

Most entrepreneurs don’t know how to grow their business beyond word of mouth. And I don’t blame them - I've been there. When I first started my business, I too struggled to bust through “the referral plateau” and within 4 months of launching I hit a ceiling (followed...