Cody Builds A Business Podcast

The Cody Builds a Business Podcast documents my journey of starting a 7-figure business from scratch. When I started the show in April 2018, I literally had 0 influence and followers online. My email list consisted of roughly 30 customers from my digital marketing agency, Red Anchor Marketing.

So the podcast documents the journey from completely unknown to 7 figures.

Thanks for joining me!

You Can Have It All (Just Not All at Once)

You Can Have It All (Just Not All at Once)

My youngest son, Ben turned 9 on Tuesday which means 3 things: LEGO, LEGO, and more LEGO. Hundreds of pieces of Lamborghinis, Ferraris, and Dragons are now strewn about the house, waiting to be assembled into that finished masterpiece pictured on the box. Watching him...

Cherry Picking

Cherry Picking

What do you do when a promotion completely bombs? First instinct: quietly turn off your ads, take the web page down, and convince yourself you really are awesome 100% of the time. And, never, ever, ever email your entire tribe about it.  Welp, here goes:  Last...

Optimize For Joy

Optimize For Joy

In 2017 I walked away from a profit sharing role at a company that would soon cross the 8-figure mark… And it was the best decision of my life. You see, prior to 2017 I was in charge of all the digital marketing at a fast growth company (funnels, ads, emails, content,...

How to Ethically Grow Your Online Business

How to Ethically Grow Your Online Business

Here are the 5 steps to a successful online business, for anyone who has these 2 things: #1: A product, service or idea. #2: An audience you feel called to serve. FIRST: Know our market. I mean, REALLY know the market. Know them so well that we could explain them in...

3 Ways People Buy: Emotion, Logic and Fear

3 Ways People Buy: Emotion, Logic and Fear

In December we bought a new (used) vehicle to replace our recently-totaled gray/gray/gray minivan. And today I’m going to teach you the 3 types of “closes” that everyone experiences when making a buying decision. As you learn the framework, pay attention to how it has...

Revive Dead Leads With A 9-Word Email

Revive Dead Leads With A 9-Word Email

Want to learn how to revive dead leads? Let’s say you’re in real estate and you bump into someone at Starbucks.  While casually chatting they inform you they are considering selling their home in the next 6 months or so. You make small talk about the market, new...

How to Win a Rap Battle

How to Win a Rap Battle

Ever watch a rap battle and think, "I could do that"? Well, when I saw the movie 8 Mile in 2002 (starring rap phenom Eminem) that was exactly what went through my head. So, as silly as it seems now, I began organizing rap battles as a Senior at the University of...

Value in Advance

Value in Advance

“Cody! OHMYGOSH! I did what you said to do!” “Really?” I slowly replied, scanning my recent memory of what she may be referring to. “What did you do?” I asked? “I joined a Facebook group with my exact target market in it… then I waited.” I smiled for the next few...

Goals Are For Losers

Goals Are For Losers

In January 2019 I set an arbitrary goal: bench press 250 pounds. This represented a gain of about 30 pounds over what I thought I could bench press. Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press. Impressive? Hardly....

How to Grow Beyond Word of Mouth

How to Grow Beyond Word of Mouth

There's an issue we need to address in our business. Tell me if this sounds familiar: 1 - we identify a problem in the world and create a solution. This is our "magic trick". 2 - we share our magic trick with those in our inner circle. 3 - we get some deals, make a...