When was the last time you tried something new?
A few years back I was with my wife in a Wal-mart in a tiny Texas town.
We were in the checkout line when I overheard a man chastise his son for trying to sneak a pack of sushi into the cart.
“Do you even know what that IS?!?” he incredulously inquired, in a Texas drawl thick as molasses.
“It’s RAW FISH! Put it back!”
Junior hung his head and returned the sushi.
Now, I’m not here to tell you about the inherent risks of eating sushi from a Wal-mart in Texas…
But I do encourage you to try something new.
I spoke to a group of 90 entrepreneurs this weekend and revealed a simple, 2-step approach to use Facebook ads to get more leads, at a lower cost, and boost their online brand.
Before I dove in, I asked who was advertising their business online. Only 3 out of 90.
I took questions at the end and 3 people in a row asked me something to the effect of, “I heard Facebook [insert an unfounded rumor here]… so is it even worth it?”
“I heard people are leaving Facebook…”
“I heard it’s getting more expensive…”
“I heard my tribe isn’t even on Facebook…”
They’re not even trying. Scared off by rumors, they sit idly on the sidelines being critical of something “new”.
There are lots of items to choose from the buffet of how to grow a business. Blogging, email marketing, SEO, content marketing, YouTube, Snapchat, Facebook, Twitter, Speaking, Podcasting, Webinars…
Just try them. Once. Then decide if they’re for you.
But definitely do NOT criticize something you’ve never tried.
P.S. Would you like to have your own sales funnel up and running by the end of the year? I’ve opened up some time on my calendar next week to host a handful of free Funnel Accelerator Calls. In about 20 minutes we’ll analyze where you’re at and give you the peace of mind that you’re on the right track. Click here to see if there are any slots left.