The Key to A High-Converting Product Sales Funnel

The Key to A High-Converting Product Sales Funnel

You have a magic trick. It’s true. You may not call it by that name, but there is some “thing” that you’ve mastered to help people experience some level of transformation (getting your prospect from some unhappy before state to a satisfied after state). Maybe it’s a...
Case study results: 27.51% return on ad spend

Case study results: 27.51% return on ad spend

Most entrepreneurs don’t know how to grow their business beyond word of mouth. And I don’t blame them – I’ve been there. When I first started my business, I too struggled to bust through “the referral plateau” and within 4 months of launching I hit a...
How to Grow Beyond Word of Mouth

How to Grow Beyond Word of Mouth

There’s an issue we need to address in our business. Tell me if this sounds familiar: 1 – we identify a problem in the world and create a solution. This is our “magic trick”. 2 – we share our magic trick with those in our inner circle. 3...
The Escape Plan

The Escape Plan

My phone vibrated in my pocket. I popped up the antenna and flipped it open. “I have a problem…and I heard you can help me…” Wednesday on the podcast I admitted Google and YouTube are my friends. It’s incredibly empowering to know how to...
Dig Your Well Before You’re Thirsty

Dig Your Well Before You’re Thirsty

Last week, the boys and I were cleaning the house while Mom was out of town. We braved the biting Colorado breeze and raked the leaves out of the yard, pruned bushes for the winter, and added some last minute Christmas lights. Jacob (12), got inspired to...