You Can Have It All (Just Not All at Once)

You Can Have It All (Just Not All at Once)

My youngest son, Ben turned 9 on Tuesday which means 3 things: LEGO, LEGO, and more LEGO. Hundreds of pieces of Lamborghinis, Ferraris, and Dragons are now strewn about the house, waiting to be assembled into that finished masterpiece pictured on the box. Watching him...
Cherry Picking

Cherry Picking

What do you do when a promotion completely bombs? First instinct: quietly turn off your ads, take the web page down, and convince yourself you really are awesome 100% of the time. And, never, ever, ever email your entire tribe about it.  Welp, here goes:  Last...
Optimize For Joy

Optimize For Joy

In 2017 I walked away from a profit sharing role at a company that would soon cross the 8-figure mark… And it was the best decision of my life. You see, prior to 2017 I was in charge of all the digital marketing at a fast growth company (funnels, ads, emails, content,...
How to Ethically Grow Your Online Business

How to Ethically Grow Your Online Business

Here are the 5 steps to a successful online business, for anyone who has these 2 things: #1: A product, service or idea. #2: An audience you feel called to serve. FIRST: Know our market. I mean, REALLY know the market. Know them so well that we could explain them in...
3 Ways People Buy: Emotion, Logic and Fear

3 Ways People Buy: Emotion, Logic and Fear

In December we bought a new (used) vehicle to replace our recently-totaled gray/gray/gray minivan. And today I’m going to teach you the 3 types of “closes” that everyone experiences when making a buying decision. As you learn the framework, pay attention to how it has...
Revive Dead Leads With A 9-Word Email

Revive Dead Leads With A 9-Word Email

Want to learn how to revive dead leads? Let’s say you’re in real estate and you bump into someone at Starbucks.  While casually chatting they inform you they are considering selling their home in the next 6 months or so. You make small talk about the market, new...