The Key to A High-Converting Product Sales Funnel

The Key to A High-Converting Product Sales Funnel

You have a magic trick. It’s true. You may not call it by that name, but there is some “thing” that you’ve mastered to help people experience some level of transformation (getting your prospect from some unhappy before state to a satisfied after state). Maybe it’s a...
Case study results: 27.51% return on ad spend

Case study results: 27.51% return on ad spend

Most entrepreneurs don’t know how to grow their business beyond word of mouth. And I don’t blame them – I’ve been there. When I first started my business, I too struggled to bust through “the referral plateau” and within 4 months of launching I hit a...
Choose to Make it Work

Choose to Make it Work

On April 20th, 1999 I was wrapping up my senior year and preparing for graduation, parties, and college. My schedule was light and I had “early release” which let out around lunchtime. After school, like any other day, I headed over to my friend...