Top 10 Email Subject Lines Of 2020

Top 10 Email Subject Lines Of 2020

Email is a cornerstone of my marketing strategy. It’s the only thing I can control; the only asset I “own”. If something happens to an ad account or algorithm my strategy could be totally upended. So one of my main areas of focus in 2020 was growing...
You Can Have It All (Just Not All at Once)

You Can Have It All (Just Not All at Once)

My youngest son, Ben turned 9 on Tuesday which means 3 things: LEGO, LEGO, and more LEGO. Hundreds of pieces of Lamborghinis, Ferraris, and Dragons are now strewn about the house, waiting to be assembled into that finished masterpiece pictured on the box. Watching him...
Cherry Picking

Cherry Picking

What do you do when a promotion completely bombs? First instinct: quietly turn off your ads, take the web page down, and convince yourself you really are awesome 100% of the time. And, never, ever, ever email your entire tribe about it.  Welp, here goes:  Last...
Optimize For Joy

Optimize For Joy

In 2017 I walked away from a profit sharing role at a company that would soon cross the 8-figure mark… And it was the best decision of my life. You see, prior to 2017 I was in charge of all the digital marketing at a fast growth company (funnels, ads, emails, content,...
How to Ethically Grow Your Online Business

How to Ethically Grow Your Online Business

Here are the 5 steps to a successful online business, for anyone who has these 2 things: #1: A product, service or idea. #2: An audience you feel called to serve. FIRST: Know our market. I mean, REALLY know the market. Know them so well that we could explain them in...