Case study results: 27.51% return on ad spend

Case study results: 27.51% return on ad spend

Most entrepreneurs don’t know how to grow their business beyond word of mouth. And I don’t blame them – I’ve been there. When I first started my business, I too struggled to bust through “the referral plateau” and within 4 months of launching I hit a...
Choose to Make it Work

Choose to Make it Work

On April 20th, 1999 I was wrapping up my senior year and preparing for graduation, parties, and college. My schedule was light and I had “early release” which let out around lunchtime. After school, like any other day, I headed over to my friend...